Sunday, January 20, 2013

BzzAgent: Liberte


My BzzAgent campaign came with 9 FREE yogurt vouchers!


REVIEW
"Cutting Corners Cuts Desire"
1 Star out of 5
I'm a more than a fan of yogurt, I'm a connoisseur. I have tried almost every individually packaged commercial brand and eaten at every yogurt shop in my state. I also compete in nation-wide yogurt making competitions. Because of Liberté's packaging, I had yet to try it. The highly saturated colors and bold simple print lead me to believe that it would be one step below Kroger brand yogurt - which is not too shabby.

Overall, I am disappointed with Liberté brand. I expected quality and was met with shortcut after shortcut. It is not a brand I will continue to buy, or one that I can recommend to my health conscience friends. However, if one is in the mood for a sugary treat a little healthier than a doughnut, this is a good option.

The first yogurt I tried was the Strawberry. There was no marking on the container that suggest the yogurt I picked out would have fruit on the bottom, but when I dig into it, SURPRISE, there were fruit chunks in an extremely sweet syrup at the bottom of the cup. Cup after cup, there were two themes that rang out: the syrup was really sweet (the sugar did not taste like quality sugar. Because of the aftertaste, I assume a bleached white sugar is what is being used), and the milk didn't sit well with me (I normally have issues with heavily pasteurized low-quality milk).

My suggestion for the brand is that you do not add a sugar syrup at the bottom of the yogurt, and instead, just leave real fruit chances throughout the yogurt. Twenty-nine grams of sugar in a six ounce cup of yogurt is unGodly. That is nearly seven teaspoons of sugar! Also, charge more for your yogurt and use better quality ingredients. I would gladly pay an extra dollar or two per cup if the experience was going to be good.

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